The Ultimate Guide to Designing A 6-Star Airbnb Experience

Today, I'm going to explain to you how to create a 6-Star Airbnb experience.

Before we dive into HOW to create a 6-star experience we need to understand WHAT it is.

To do that, let’s hear from the co-founder himself, Brian Chesky, describing his idea of a 10-star Airbnb experience in this five-minute clip:

Pretty inspiring right? Now, I don’t think you’ll be getting Elon Musk to take your guests to space. But a bottle of wine and a personalized note? Seems pretty small in comparison, doesn’t it?

Why should you even care about elevating your Airbnb to this level? Well, the benefits are massive. You can expect higher booking rates, glowing reviews, and the possibility of becoming a Airbnb Superhost and Guest Favorite. Guests will not only remember their stay but will likely become repeat customers and spread the word about your amazing space. That means FREE marketing for your properties. Nothing is stronger than word of mouth referrals!

Unfortunately, many hosts don't achieve this level of success.

The primary reason is a lack of understanding of what truly makes an Airbnb experience exceptional.

Other common reasons include:

• Inadequate Personalization: Failing to tailor the experience to individual guest preferences.

• Neglecting Local Elements: Overlooking the importance of integrating local culture and attractions.

• Standard Amenities: Offering basic amenities that don’t stand out from the crowd.

• Inefficient Communication: Poor or inconsistent communication with guests.

• Complicated Check-in/Check-out: A cumbersome arrival and departure process.

But you’re not an average host, right? You’re here to learn how to create a 6-star experience for your guests, get more reviews, more bookings, and more money. I'm going to guide you through how to do exactly that.

Here's how, step by step:

Step 1: Automate Personalized Messages

Start by setting up automated messages that are personalized. This step is crucial because it shows your guests that you care about their individual needs and preferences.

For example, you could ask about their favorite snacks or any special requests they might have for their stay. One of our co-hosts automated a message asking guests about their preferred pillow type, leading to rave reviews about their attention to detail.

A personalized touch doesn’t take much—a bottle of your guest’s favorite wine, a handwritten note, a pre-booked restaurant reservation—and you will keep reaping the rewards for months after your guests check out.

Step 2: Localize Your Airbnb Experience

Make sure to infuse your Airbnb with local charm. This step is where many hosts fall short.

Instead of just providing a generic experience, include local artwork, guidebooks, and snacks. For instance, a host in New Orleans could offer local beignet mix in the kitchen and artwork from local artists. This creates an unforgettable experience that guests can’t find anywhere else.

Step 3: Upgrade Your Amenities Thoughtfully

Focus on enhancing the comfort of your Airbnb with standout amenities.

This step is the light at the end of the tunnel. It ties together the personalized experience with the unique local charm. These upgraded amenities don’t have to break the bank either. For example, upgrading to high-quality linens, having a record player with hand picked records, or providing a selection of gourmet local coffee can significantly elevate the guest experience. Guests who enjoyed these upgraded amenities often leave better reviews and are more likely to return.

By following these steps, you’ll create an Airbnb experience that’s not just a place to stay, but a destination in itself. Airbnb will have to increase their rating scale to accommodate your listings! Expect to see a marked improvement in your bookings, guest satisfaction, and reviews!